Home News VIDEO: South African stars embrace their curves in new campaign

VIDEO: South African stars embrace their curves in new campaign

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Local celebrities are embracing their bodies in a new underwear campaign for retail store Ackermans.

In the new campaign, stars Busiswa, Kim Jayde, Rami Chuene, Pearl Modiadie and Minki van der Westhuizen can be seen dancing in their underwear to sultry music. The hashtag #WomenSupportingWomen is added to each of the clips.

Speaking about the campaign on her Instagram account, singer Busiswa wrote: “The truth is that I did it more for me than anyone else. I’m on a journey towards becoming my #trueself and all I see is that there are many women on a similar journey. I see you. Whether you’ve recently started or you’ve been on it for a while… this whole month I’ll be sharing mine with you. Let’s walk together.”

TV personality Kim Jayde also shared a post about the campaign, writing: “It’s time to love every ounce of what makes you – you!”

CHECK IT OUT BELOW:

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