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Signing Never Keeps Your Brand Alive – Edem

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Most artiste top artiste in Ghana and across the world sign talented young acts under their wings. These acts that are signed come under the tutelage of their mentor and learn so many things from them which would build them into becoming top class artiste.
Many of these artistes with their signees have graced so many shows and are making big names for themselves, however VRMG boss, Edem has a different view about signing people under his brand. He believes signing people doesn’t add anything to you as an artiste.
He sighted legendary reggae singer Bob Marley as an example stating that he [Bob Marley] never signed anyone and that didn’t take anything away from keeping his brand alive. Edem’s response comes from a twitter interaction with KobbyKyeinews when a fan asked the rapper “Edem,do we have to worry about our brand dying? Because many people believe signing of artistes keeps the brand alive and even boost it for future reference”
The Over Again hitmaker in a reply showed his stand on the issue about signing to keep brands alive and relevant “Signing never keeps your brand alive. Bob Marley never signed anyone. Living Legacies keeps your brand alive.” He tweeted.
Written by: Kobby Kyei

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