Technology industry is growing at a faster pace, consumers of products from the numerous producers on the market are constantly asking for an improved return on their expenditure.
American multinational technology company, Hewlett-Packard (HP) in the quest to be the leader in the technology world by providing better and faster processor to its machines has partnered with a mini-conductor company, Advanced Micro Devices (AMD) to outdoor the latter’s recent addition to the technology world called Ryzen in Ghana. At an exclusive event hosted by Nigerian comedy, Klint-Da-Drunk, held at Kempinski Hotel Gold Coast City Accra attended by executives of HP Company in Ghana, Nigeria and Kenya, launched the product.
Ryzen is a technologically advanced processor to provide better service in economy-hard times like this. The Ryzen was unvieled by the commercial category manager, Anne Nziori-Odhiambo who showed a short video of the performance rate of the AMD Ryzen processor and why it’s fast becoming the most preferred choice on the market.
2 major Twitter influencers (Mazi Ibe & Kagan Tech) attended the press conference, with one (KaganTech) doubling as an Instagram Influencer.
However, 2 amplifiers (EhnTee & PrefectDear) also helped retweet and promote the event for additional coverage.
All influencers worked on launch day (21/02/2019) and for 2 days, post-event.
The hashtags that were used were #AMDRyzenLaunch #PowerToRyze #RyzenTakeover
At the end of the event promotion, we reached over 865,000+ unique individuals who saw the event’s post over 6,700,000+ times.
We had a total of 200 posts on both Twitter and Instagram (Stories & Feed). Over 70% (which amounts to 3,032,089 impressions) of these posts came from other twitter users who were engaging with the influencers’ posts (Earned Media) Worth of Earned Media: N148,799.