Makeup Ghana has Sunday launched the 2019 edition of its Makeup & Beauty Week (MBW), a weeklong celebration of the Ghanaian and African makeup and beauty industry.
The event will take place from April 26 to May 4, 2019 to also reward and promote beauty stakeholders.
Among stakeholders will be makeup artists, brands, retailers, wholesalers, consumers, industry advocates and public-sector partners of the makeup and beauty industry.
The MBW is made up of two flagship events: Ghana Makeup Awards, which rewards excellence in the industry and also the Africa Makeup and Beauty Fair which showcases industry businesses to consumers, potential partners and investors from Africa and the world.
The launch of the beauty week was held at the Alisa Hotel in Accra and was part of a ceremony dubbed Glow & Mingle for stakeholders to network and discuss the myriad of issues affecting the Makeup and Beauty industry including lack of support among makeup artists.
The 2019 edition of the MBW comes amidst a new endorsement by the Ministry of Business Development.
Speaking at the launch, Hon. Ibrahim Awal, Minister for Business Development, assured the industry of the support of the ministry and encouraged the industry to think global in its ambitions.
Rebecca Donkor, CEO of Makeup Ghana has also revealed that there will be a few additions to MBW events.
“Taking lessons from 2018, we are expanding the reach and impact of the 2019 edition. First, we are hosting it across two weekends, to increase participation by the public, especially for AMB Fair 2019.
Second, we are expanding the number of categories at the 3rd Ghana Makeup Awards to recognize the hard work of more practitioners. Our Most Promising Makeup Artist Category will now have separate awards for Bridal, Editorial and Special Effects. We are also introducing an award for Ghanaian makeup artists outside of Ghana. We look forward to another celebration of the makeup industry with all of Ghana and Africa,” she indicated.