From 2014 Forest Hills Drive to 2016’s 4 Your Eyez Only, J. Cole has been known to be rather cryptic about his musical rollouts. (Not to mention seemingly favoring the number “4.”)
So when the Dreamville head honcho changed his Instagram and Twitter avatars to a lavender-ish purple backdrop, it raised eyebrows among millions of online fans who thought he was set to drop a new project.
J Cole just deleted every picture on Instagram. IS HE OKAY???? IS NEW MUSIC DROPPING???? I NEED ANSWERS!!!
— Smokey (@UzairPD) April 16, 2018
@JColeNC BOUTA DROP SOME MUSIC 😩🔥😭😭😭😭 I’m ready
— JB🧪 (@jb_087) April 16, 2018
J. Cole, my life is ready for new music! pic.twitter.com/6qqI8crie2
— ronald isley (@yoyotrav) April 16, 2018
J. Cole and Drizzy dropping new music soon. 🔥
— Mario Barajas. ⚽️ (@Barajas_8) April 16, 2018
Twitter saying new j Cole music coming ruined my day
— Tommy Versetti (@BluntsxBacon) April 16, 2018
J. Cole music soon? All we can do is pray
— Hunter G (@haponterr) April 16, 2018
I have a feeling @JColeNC is dropping new music! Here with the heat GOAT 🐐
— アブダラ (@LittleW98) April 16, 2018
As it turns out, Cole is occupying New York City’s famed Gramercy Theatre, located at 127 East 23rd Street in Manhattan.
NYC. Come through. Couple hours from now. First come first serve. pic.twitter.com/Z71I9iRnnu
— J. Cole (@JColeNC) April 16, 2018
Like the announcement says, no phones, cameras or bags will be allowed, nor is there a guest or press list.
Cole’s last release, the aforementioned 4 Your Eyez Only, was released at the tail end of December 2016 and certified platinum shortly after.
If new music is to be premiered at this upcoming show, it should be an interesting dynamic now that Drake has officially announced he’s releasing new music.