Lagos Fashion Week 2018 is almost here and in the spirit of #FashionSZN we decided to share some tips on how to leverage the super buzzy event!
At its best Lagos Fashion Week creates opportunities for fashion brands, retailers and can attract media and buyers globally. As more and more fashion weeks outside of the big 4 (Paris, Milan, London, New York) begin to grab international attention (Think Oslo, Copenhagen, Tokyo, Tbilisi and now Lagos), there is far more to be gained in terms of traction and potential positioning for emerging and established designers across the continent.
Whether it is your first time participating in fashion week or you’re a veteran, each year is different and exciting and it’s easy to get caught up in the hype. As opportunities go, you’d be hard pressed to compare any other period in the fashion calendar for sheer volume of buzz and awareness.
So what makes a successful show (outside of the obvious – like the quality of the collection and its reception by the industry and the public)?