G-Eazy Admits Cutting Ties With H&M Cost Him Millions

G-Eazy Admits Cutting Ties With H&M Cost Him Millions


G-Eazy was a recent guest on The Breakfast Club, where he opened up about his now-defunct clothing line with H&M. The Bay Area native walked away from a lucrative deal with the fast-fashion Swedish retail chain earlier this week after it ran a controversial ad, one many felt was racist.

When host Charlamagne Tha God asked about the authenticity of his decision, The Beautiful & Damned rapper replied that it was “a real move, abso-fuckin-lutely” and not simply a publicity stunt. He believed having his name associated with the company would have been detrimental to his career, especially when factoring in the fact he’s a white rapper.

“I don’t want to get too focused on the money,” he says around the 6:30-minute mark. “At the end of the day, money can’t buy everything. Period. What am I supposed to do? Just have that money and be a terrible human being who is promoting a company that’s doing something like that? I don’t care.”

When pressed about how much money he walked away from, he replies, “A lot,” and Charlamagne asks, “Millions?” to which G-Eazy says, “A lot, a lot, a lot.”

The H&M ad in question featured a young African-American boy in a hoodie with the words, “Coolest Monkey In The Jungle” written across the front, which sparked public outrage. R&B superstar The Weeknd was the first to cut ties with the brand and G-Eazy followed suit.

Sean “Diddy” Combs was also rumored to offer the model pictured in the ad a $1 million contract to model for his brand, Sean John.

Watch G-Eazy’s full interview with The Breakfast Club above.



Previous articleLil Kim Calls Out Eve For Trying To Make Her “The Bad Guy”
Next articleUS embassy in London issues statement after Trump’s comment
I'm An Era! A Dominican Republic Half Ghanaian International Multiple Award Winning Media Honcho Who is Proud of His Ethnic. I Believe I Can and I Will. I'm Not Measure By My Accent or Color. I am a Decent of the Strong People. I Always Listen to the Songs That Sings in Me and Encourage Me to Dance. I Believe in All the Possibilities I See. I am the Following: • OAP • Celebrity Blogger • Travel & Adventure Reporter • Global Fashion & Style Contributor • Al Jazeera Africa Stringer (English) • Host of "All Africa Music Awards Tweet Chat • Public Relations Expert