Fashion is Going Off the Rails this November at Musgrave Centre in...

Fashion is Going Off the Rails this November at Musgrave Centre in Durban, South Africa

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Activation promoter, Tehillah Bashir with Musgrave Marketing Manager – Adeela Haffejee

The Artail  Fashion Showcase will be all about colour, contrast, texture and shape at a central fashion activation in the promotional court next to Red Square as well as mini activations by six well known fashion designers throughout the mall. Each of these will also feature items that can be purchased from outlets within Musgrave Centre.

Participating designer brands include local haute couture fashion sensation Zarth; popular local label Elppag which specialises in denim and leather clothing as well as accessories;  Shwe, a collection of beautiful and practical fashion items hand printed fabrics from Da Gama textiles; Mind over Matter – custom made and simply gorgeous jewellery;  ABC Apparel a subdivision brand under Fumba Leather Goods who creates original and creative leather products sourced locally; Good Friday a clothing concept born out of curiosity and finally Sandile Mngadi – Duke “Clothe Your Soul” whose clothing represents urban culture and aimed at creative people everything.

In addition to these mini activations, the designers will be retailing ranges and various fashion related products in the centre’s pop up shop in the restaurant terrace next to Bertoua. This pop up shop will be the perfect place to buy those truly unique Christmas gifts until Thursday, November 30.

Shoppers can win a shopping spree worth R3 000 in our digital competition by visiting one of our retail outlets and creating and sharing their favourite fashion forward outfit on Instagram using the #MusgraveArtail

Those who spend R500 or more in any store at Musgrave Centre could win double tickets to the VIP fashion cocktail evening on Wednesday, 29 November 2017. Featuring entertainment by the world champion dancers from the Beat Room, this will allow fashion lovers to mingle with the “hoi poloi” of the design world.

So get down to Musgrave and experience Art + Fashion + Retail = Artail.

For more information, contact Adeela on +233(0)31 277 8420. 

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