Ghana’s Minister for Tourism Culture and Creative Arts, Elizabeth Ofosu-Adjare, has singled out hiplife musician, Tic Tac, for praise for using the video of his latest album, ‘Don’t Let Your Baby Go’, to promote domestic tourism.
In the video, Tic Tac plays the role of a hero who conquers a fighter in Aburi, a town endowed with natural resources and wins a lady in the process.The musician, together with his new found love, crosses the river with the aid of a canoe to his home-town, a small village called Nzulezu which sits on a river in the Nzema area of Ghana. The love gets deeper and stronger, with the lovebirds pledging undying affection to each other “till death do us part”.
With pride written all over her, the minister, speaking to BEATWAVES here on the sidelines of this year’s China Outbound Travel and Tourism Market (COTTM), said, “This one video on Ghana, which is currently viral on Facebook and other social media networks, has the potential to sell Ghana more than any words can.
“This video captures the tourist attractions of Ghana in their pristine state. The world does not have too many villages on stilts, and Tic Tac has advertised ours to the world. Not every country has nature conserved so admiringly as what we have at the Aburi Gardens, which Tic Tac’s video so hauntingly and invitingly captures and shows to the world. In Europe, in China and America, the in-thing now is eco-tourism and Tic Tac’s video shows both to Ghanaians and the rest of the world that we have what it takes to please tourists,” she said.
She continued that “what this musician has done is simple: he is helping foreign travellers who are currently looking for their next places of visit, to choose Ghana. To the people of Ghana, it is an invitation to take a trip to Aburi and see the Botanical Gardens and to Axim to taste the wonders of nature at Nzulezu. It is indeed a beautiful work of art.”
Tic Tac himself was on Ghana’s delegation to China headed by the minister. Other creative arts practitioners on the delegation were film stars Agya Koo, Eckow Smith-Asante, Karlsume Sinare and Irene Opare.